So Dell is advertising that you can build your own Alienware gaming rig(Aurora), but it is all lies. You can only tweak the system a little bit. You can not change the Graphics card to something better, they would rather charge 300$ to add another 1.5gb 660gtx, yet for any Dell XPS, they only charge 200$ to add a 1.5gb 660gtx. So because you put it into an Alienware, it has to be more expensive?
You can not build a total system through Dell/Alienware, the Advert is false.You can pick one of three PC's within the Aurora Class. Please go and try ppl and tell me your findings.